E-lecture company Lecturio, founded by HHL-alumni Tim Koschella and Martin Schlichte, won the ugb-founders award which they got at last weeks futuresax Phase III finals. More information here.
Taken from Wirtschaftswoche:
Zehn Gründe, warum es sich zu bewerben lohnt:1. Viele Menschen in Deutschland haben eine gute Geschäftsidee, fürchten aber das Wagnis, zu gründen. Keine Sorge: Als Wettbewerbssieger erhalten Sie Unterstützung von sechs starken Partnern, die das Risiko reduzieren und Ihnen bei den nächsten Schritten helfen.
HHL alumnus Karsten Schroeder, CEO of Amplitude Capital, has recently been interviewed by Bloomberg TV. See here for a full transcript of the discussion.
One of the most common question founder teams address me with when discussing their ideas is, how they can estimate their target market size. Generally you can (in lack of any suitable public data) use guestimates and proxies to come up with a more or less reasonable number.
Method one is to go top-down, e.g. [...]
There is a nice video to explain what Guerilla Marketing is. Check it out here. (yes, it becomes cheesy in the end, but the beginning is quite nice.
And if you want to see Guerilla Marketing in action, check out this video of a campaign from HHL-Startup www.wefeel.de, a service started [...]
Online movie platform moviepilot closed another financing round. Besides lead-investor Grazia Equity, where HHL-alumnus Jochen Klüppel is a partner, the new investors T-Venture and IBB together provided a 7-digit sum of fresh capital. More info here and here and here.
Wirtschaftswoche in a recent article identified 30 startups in Germany that will remain successful despite the crisis. Among these are HHL-startups SunCoal industries with Friedrich von Ploetz, Biotech firm pluriselect with Christian Schmitz and health portal imedo from Christian Angele. Besides this another [...]
Welcome

Welcome to the blog on Entrepreneurship@HHL. This is a news collection about startups from HHL, entrepreneurial activities at the school and genereal tidbits which might be of interest for founders.
Feel free to contact me for your feedback.
Did you know?
In its "European Business Schools 2009" ranking the Financial Times ranked HHL's full-time MBA Program No. 1 in Germany and No. 34 in Europe.
HHL graduates have also started over 120 businesses! They have been financed by Earlybird, Apax, Grazia Equity, Wellington, Holtzbrinck and many others.
Earned recognitions include the Wirtschaftswoche Startup of the year, KfW-Gründerchampion, Weconomy winner, Venture Lounge winner, RedHerring Top 100 winner.
